This Cookie Policy explains what cookies are, how we and third parties use them on the BrandLock website, and how you can manage your preferences.
Last Modified: March 04, 2026Part of our Privacy Policy
About This Cookie Policy
This Cookie Policy is an integral part of our Privacy Policy. Any terms used herein and not defined shall have the meaning ascribed to them in the Privacy Policy. This policy describes cookies used on the BrandLock website (brandlock.io).
BrandLock Website
Cookies on brandlock.io
This policy describes all first-party and third-party cookies used on our corporate website, including analytics, advertising, and functional cookies.
Information collected: device info, pages visited, ad IDs
BrandLock Services
JavaScript Tag on Customer Sites
Our BrandLock JavaScript services — when deployed on customer websites — do not use cookies to collect personal identifiers or PII.
Operates using hashed & anonymous telemetry only
No PII cookies are set on customer sites
Used exclusively for service delivery
None of the cookies listed below apply to BrandLock Services
1. Cookies and Similar Technologies
A cookie is a small text file placed on your browser by websites you visit. Pixel tags (web beacons or clear GIFs) are transparent graphic images used in combination with cookies to measure visitor actions. Cookies are commonly used to make websites function efficiently, remember your preferences, and enable analytics and advertising.
Cookies fall into two main origin categories: First-Party Cookies come directly from the website you visit, and Third-Party Cookies come from external services. By duration, Session Cookies expire when you close your browser, while Persistent Cookies remain until deleted or expired.
2. Categories of Cookies
Strictly Necessary
Essential Cookies
Enable communication between your device and the website. Required for basic site functionality and service delivery as explicitly requested by you.
Functionality
Preference Cookies
Remember your choices (username, language, region) and provide enhanced, personalized features to improve your experience.
Performance / Analytics
Analytics Cookies
Collect aggregate information about how visitors use the site — which pages are visited most, error messages, etc. These do not personally identify you.
Advertising / Targeting
Ad Cookies
Deliver personalized advertisements based on your browsing activity, measure campaign effectiveness, and connect with advertising networks.
3. What Information Is Collected via Cookies
Information collected on our website through cookies includes:
Information about your operating system and device
Webpages accessed within our site, the link that led you to our site, dates and times of access, and general location information (city or region)
Event information such as system crashes
Information provided by users to streamline experience (e.g., preventing re-entry of details)
Number of visitors and which webpages have been viewed
Advertising user ID and information associated with targeted advertising
4. How to Manage Cookies
You can adjust your browser settings to manage, reject, or be notified about cookies. These settings are usually found in the “Options” or “Preferences” menu of your browser. Most browsers also let you view and selectively delete stored cookies.
Note: Disabling certain cookies may limit some features of our site. You may also opt out via the NAI opt-out page or the DAA opt-out page.
5. First-Party Cookies on Our Site
Cookie Name
Category
Purpose
_wpfuuid
Necessary
Registers a unique ID for the visitor to enable site recognition upon re-entry.
cookielawinfo-checkbox-necessary
Necessary
Records whether the user has accepted the cookie consent box.
cookielawinfo-checkbox-non-necessary
Necessary
Records whether the user has accepted the cookie consent box.
elementor
Necessary
Used by WordPress to enable real-time content changes on the site.
6. Third-Party Cookies on Our Site
Provider
Cookie
Category
Purpose
Google
_ga_#
Analytics
Counts visits and tracks first/most recent visit dates.
Google
_gat
Analytics
Throttles Google Analytics request rate.
Google
_ga
Analytics
Registers a unique ID for statistical visitor data.
Google
_gid
Analytics
Distinguishes unique users for Google Analytics.
Google
_gat_UA-
Analytics
Tracks site usage via Google Analytics.
Google
_gcl_au
Marketing
Used by Google AdSense for ad efficiency experiments.
Google
collect
Analytics
Distinguishes visitor device and behavior for GA.
Google
IDE
Marketing
Used by DoubleClick to track actions after ad views/clicks.
Google
_gaexp
Marketing
Determines if visitor is in a Google marketing experiment.
Google
ads/ga-audiences
Marketing
Re-engages visitors likely to convert based on behavior.
Facebook
_fbp
Advertising
Delivers Facebook ads to prior site visitors.
Facebook
fr
Advertising
Tracks opted-out Facebook users for advertising purposes.
Atlas (Facebook)
ATN
Advertising
Tracks user behavior and prior ad exposure.
YouTube
GPS
Analytics
Registers unique ID for mobile GPS-based tracking.
YouTube
PREF
Functional
Remembers basic preferences like language and format.
YouTube
VISITOR_INFO1_LIVE
Functional
Measures bandwidth to determine video player interface.
YouTube
YSC
Functional
Set by YouTube on pages with embedded video.
LinkedIn
AnalyticsSyncHistory
Advertising
Syncs data with third-party analysis services.
LinkedIn
UserMatchHistory
Advertising
Tracks visitors for more relevant ad delivery.
LinkedIn
bcookie / Bcookie
Functional
Used for sign-in and LinkedIn follow features.
LinkedIn
bscookie / Bscookie
Functional
Used for LinkedIn follow/tracking of embedded services.
LinkedIn
lidc
Functional
Used for LinkedIn routing.
LinkedIn
lang
Functional
Session-based cookie for LinkedIn sign-in.
HubSpot
hubspotutk
Analytics
Sets unique session ID for visitor behavior statistics.
HubSpot
__ptq.gif
Marketing
Sends device/behavior data to HubSpot platform.
HubSpot
embed/v3/counters.gif
Advertising
Collects preferences for CRM campaign interactions.
LeadFeeder
_lfa
Analytics
Analyzes website visitors and traffic patterns.
LeadFeeder
_lfa_expiry
Analytics
Contains expiry date for corresponding cookie.
LeadFeeder
_lfa_test_cookie_stored
Advertising
B2B service to distinguish users for lead purposes.
LeadFeeder
tr.lfeeder.com
Advertising
Tracks individual sessions across multiple visits.
Disqus
disqus_unique
Functional
Enables commenting functionality on the site.
Drift
driftt_aid
Functional
Stores an anonymous identifier token for chat.
Drift
driftt_sid
Functional
Stores an anonymous session identifier token.
7. Changes and Updates
We may update this Cookie Policy from time to time. We encourage you to periodically review this policy to stay informed about our use of cookies and any updates. Changes will be posted on our site.
Global Privacy Control & Opt-Out Signals
We honor Global Privacy Control (GPC) signals and other legally-recognized opt-out preference signals as required by the CCPA/CPRA (effective January 1, 2026) and applicable state laws in Delaware, Indiana, Kentucky, Rhode Island, and other jurisdictions. When we detect a valid GPC signal from your browser, we treat it as a request to opt out of the sale or sharing of personal information associated with that browser.