Customer Stories

Shield

Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%

Puma onboards BrandLock's customer journey optimization solution to block malicious ads from redirecting customers to rival websites. Puma's online store now achieves higher conversions and more revenue per session.

The Results

7.4%

Increase in conversion rate

10%

Decrease in bounce rate

11.4%

Increase in orders per visit

Revenue Driven by BrandLock

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Toms.com drives 2.44% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

2.43%

Revenue Driven

Dynamite Clothing drives 2.08% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

2.25%

Revenue Driven

UTV Source drives 16.74% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wrong Coupon & Frustrated Shoppers

9.62%

Revenue Driven

Bose drives 2.8% revenue by optimizing shopper journeys for Hijacked Shoppers.

2.45%

Revenue Driven

The Body Shop drives 1% revenue by optimizing shopper journeys for Hijacked Shoppers.

0.59%

Revenue Driven

Garage Clothing achieved 2.22% Lift in Revenue per Session by optimizing shopper journeys for Hijacked & Extension Shoppers.

3.24%

Revenue Driven

Techsmith drives 6.08% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

6.48%

Revenue Driven

Sephora drives 2.16% revenue by optimizing shopper journeys for Hijacked Shoppers.

2.28%

Revenue Driven

The Perfume Shop drives 3.05% revenue by optimizing shopper journeys for Hijacked Shoppers.

5.38%

Revenue Driven

GNC drives 6.7% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.

3.01%

Revenue Driven

Beddy's drives 10.8% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.

11.82%

Revenue Driven

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Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

6.58%

CVR Lift

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2XU drives 10% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

10%

Revenue Driven

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Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

3.03%

CVR Lift

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Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

4.47%

CVR Lift

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The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

4.47%

CVR Lift

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UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

4.47%

CVR Lift

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Timberland drives 5.33% revenue by optimizing shopper journeys for Hijacked Shoppers

5.83%

Revenue Driven

Amika drives 12.70% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Wrong Coupon & Frustrated Shoppers.

11.52%

Revenue Driven

Stella McCartney drives 3.02% revenue by optimizing shopper journeys for Blocking Ads & Extensions

3.02%

Revenue Driven

Maui Jim drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions

4.00%

Revenue Driven

Murdoch's drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions, Stopping Coupon Leaks and Intelligent Offers

4.00%

Revenue Driven

Tractor Supply drives 1.37% revenue by optimizing shopper journeys for Blocking Ads & Extensions and Intelligent Offers

1.37%

Revenue Driven

DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

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Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

11.88%

Revenue Driven

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

1.96%

Revenue Driven

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HerRoom Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

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CBII CBD Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.3%

Revenue Driven

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.4%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.39%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%

7.4%

CVR Lift

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

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RC Willey Combats Browser-injected Ads to Improve Conversion Rate

Business Challenge

Browser injected ads taking shoppers away from Puma to competitor sites

Puma, one of the world’s largest sport & lifestyle brands, noticed its online shoppers dropping off from product pages. While aware of browser-injected ads, there was some initial skepticism regarding the size of the problem, and the overall impact ads could be having on Puma shoppers. The contextual nature of these ads, luring shoppers with discounts, combined with the seamless nature at which insert themselves onto a page, leaves shoppers distracted, confused, and curious–clicking the ads 70% of the time.

The browser injected ads compromised the on-site shopping experience for Puma customers and also increased their overall exit rate. When BrandLock met Puma, the meeting resulted in a quick analysis of the online store. This led to Puma discovering that a number of browser-injected ads were, in fact, deploying on its category, product, and check-out pages. They also noted that more than 11% of their traffic was exposed to these ads.

Puma also realized that the injected ads were not aimed at hacking its site. The ads only served to lure shoppers away from completing purchases, redirecting them to competitor sites, in order to make affiliate fees on the traffic. The problem isn’t going away on its own because consumers aren’t complaining – the ads benefit them, leading them to better deals on the very same product. Retailers simply don’t see these ads, thus the skepticism that this is even a problem. It’s this combination of shopper benefit + being an invisible problem to retailers that allows folks on the Dark Web to make money unencumbered; simply by stealing traffic and getting paid for it.

Impact

Puma removes browser injected ads to increase revenue with BrandLock Shield

Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%

Puma onboards BrandLock's customer journey optimization solution to block malicious ads from redirecting customers to rival websites. Puma's online store now achieves higher conversions and more revenue per session.

Revenue Driven by BrandLock

See what our enterprise customers have to say

Company Overview

Business Challenge

Browser injected ads taking shoppers away from Puma to competitor sites

BrandLock solution

BrandLock & Puma A/B test to measure the impact of browser injected ads